Often cited by the media as the most beautiful woman in the world,[2][3][4] Rai made her movie debut in Mani Ratnam’s Tamil film Iruvar (1997) and had her first commercial success in the Tamil movie Jeans (1998). She came to the attention of Bollywood in the movie Hum Dil De Chuke Sanam (1999), directed by Sanjay Leela Bhansali. Her performance in the film won her the Filmfare Best Actress Award. In 2002 she appeared in Bhansali’s
next project, Devdas (2002), for which she won her second Best Actress Award at the Filmfare. After a low phase in her career during 2003รข€“2005, she appeared in the blockbuster Dhoom 2 (2006), which turned out to be her biggest Bollywood commercial success. She later appeared in films like Guru (2007) and Jodhaa Akbar (2008), which were commercially successful and got her critical acclaim. Rai has thus established herself as one of the leading contemporary actresses in the Indian film industry.
During her career, Rai has acted in over forty movies in Hindi, English, Tamil and Bengali including the international productions Bride & Prejudice (2004), The Mistress of Spices (2005), The Last Legion (2007) and The Pink Panther 2 (2009) in English.